Great example of iterating based on user behavior vs. how they hope people will use their product. h/t @jeffkirschner
Originally posted on PandoDaily:
Startups rejoice! Organic growth still exists!
Paging through the recent CB Insights statistical analysis, I noticed something odd: Timehop. Timehop, the Spark Capital-backed, nostalgia-inducing app that reminds you what you did a year ago, has been rising rapidly through the App Store rankings in the past six months, ending up in the top forty.
I asked founder Jonathan Wegener to explain the jump and he told me something surprising. The increase in downloads is not the result of millions spent on user acquisition — Timehop has spent a whopping $0 in marketing — or a big press push. It’s good old fashioned, exponential growth.
User acquisition wasn’t always an easy, upwards trend for the company. In fact, Timehop has been around since 2011 without seeing that effect. The changes the company made to the product, bit by bit, feature by feature, over the past few years slowly corrected the course.
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