“Debunking Princeton” by Facebook

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Check out Facebook’s brilliant retort to a recent Princeton study proposing that Facebook will lose 80% of its users by 2015-2017. Here’s a favorite excerpt, but you should read it in its entirety.

[...]Of course, Princeton University is primarily an institution of higher learning – so as long as it has students, it’ll be fine. Unfortunately, in investigating this, we found a strong correlation between the undergraduate enrollment of an institution and its Google Trends index:

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Sadly, this spells bad news for this Princeton entity, whose Google Trends search scores have been declining for the last several years:

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This trend suggests that Princeton will have only half its current enrollment by 2018, and by 2021 it will have no students at all, agreeing with the previous graph of scholarly scholarliness. Based on our robust scientific analysis, future generations will only be able to imagine this now-rubble institution that once walked this earth.

via TechCrunch