Great example of iterating based on user behavior vs. how they hope people will use their product. h/t @jeffkirschner

Originally posted on PandoDaily:

timehop-climbingStartups rejoice! Organic growth still exists!

Paging through the recent CB Insights statistical analysis, I noticed something odd:  Timehop. Timehop, the Spark Capital-backed, nostalgia-inducing app that reminds you what you did a year ago, has been rising rapidly through the App Store rankings in the past six months, ending up in the top forty.

timehop growth chart

I asked  founder Jonathan Wegener to explain the jump and he told me something surprising. The increase in downloads is not the result of millions spent on user acquisition — Timehop has spent a whopping $0 in marketing — or a big press push. It’s good old fashioned, exponential growth.

User acquisition wasn’t always an easy, upwards trend for the company. In fact, Timehop has been around since 2011 without seeing that effect. The changes the company made to the product, bit by bit, feature by feature, over the past few years slowly corrected the course.


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Check out Facebook’s brilliant retort to a recent Princeton study proposing that Facebook will lose 80% of its users by 2015-2017. Here’s a favorite excerpt, but you should read it in its entirety.

[...]Of course, Princeton University is primarily an institution of higher learning – so as long as it has students, it’ll be fine. Unfortunately, in investigating this, we found a strong correlation between the undergraduate enrollment of an institution and its Google Trends index:


Sadly, this spells bad news for this Princeton entity, whose Google Trends search scores have been declining for the last several years:


This trend suggests that Princeton will have only half its current enrollment by 2018, and by 2021 it will have no students at all, agreeing with the previous graph of scholarly scholarliness. Based on our robust scientific analysis, future generations will only be able to imagine this now-rubble institution that once walked this earth.

via TechCrunch